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Marketing Specialist – CREI

As the Marketing Specialist at Canopy Real Estate Institute, I lead and execute all aspects of the organization’s marketing efforts to drive brand awareness, engagement, and growth. My responsibilities span across strategy, content creation, data analysis, and

digital execution.

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Social Media Management:

Oversee and manage all social media channels, including content strategy, daily posting, community engagement, and performance optimization.

Email Marketing:

Design, write, and deploy targeted email campaigns using segmentation strategies and performance tracking to nurture leads and keep audiences informed and engaged.

Content Creation & Capture:

Plan, produce, and edit high-quality visual and written content (including video, photography, and graphic design) that aligns with brand messaging and appeals to our target audiences.

Website & SEO Coordination: Support website updates and implement basic SEO best practices to ensure content visibility and searchability.

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RESULTS:

INSTAGRAM

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  • In my first month managing our social media accounts, I led a dramatic performance turnaround across all major metrics.

  • Views increased by 2,900%, significantly boosting content visibility.

  • Reach expanded by 6,600%, effectively growing our audience and brand exposure.

  • Follows jumped by 7,900%, converting new visibility into long-term audience growth.

  • Achieved a 10,000% increase in content interactions, indicating highly engaging and resonant content.

FACEBOOK

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  • In my first month managing our Facebook page, I led a dramatic performance turnaround across all major metrics.

  • Views increased by 1,400%, significantly boosting content visibility.

  • Reach expanded by 48.5%, effectively growing our audience and brand exposure.

  • Follows jumped by 9,400%, converting new visibility into long-term audience growth.

  • Achieved a 100% increase in content interactions, indicating highly engaging and resonant content.

  • Link clicks rose by 100%, showing improved call-to-action performance and user interest.

  • Visits increased by 889.5%, reflecting a strong surge in page traffic and user curiosity.

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